Test bank Retail Management 8th edition by Michael Levy Barton A. Weitz

Test bank Retail Management 8th edition by Michael Levy Barton A. Weitz

Test bank Retail Management 8th edition by Michael Levy Barton A. Weitz

Table of contents

SECTION I – THE WORLD OF RETAILING

Chapter 1: Introduction to the World of Retailing

Chapter 2: Types of Retailers

Chapter 3: Multichannel Retailing

Chapter 4: Customer Buying Behavior

SECTION II – RETAILING STRATEGY

Chapter 5: Retail Market Strategy

Chapter 6: Financial Strategy

Chapter 7: Retail Locations

Chapter 8: Retail Site Location

Chapter 9: Human Resource Management

Chapter 10: Information Systems and Supply Chain Management

Chapter 11: Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT

Chapter 12: Managing the Merchandise Planning Process

Chapter 13: Buying Merchandise

Chapter 14: Retail Pricing

Chapter 15: Retail Communication Mix

SECTION IV – STORE MANAGEMENT

Chapter 16: Managing the Store

Chapter 17: Store Layout, Design, and Visual Merchandising

Chapter 18: Customer Service

Test bank Retail Management 8th edition by Michael Levy Barton A. Weitz