Test bank Strategic Market Management 10th Edition David A. Aaker
Test bank Strategic Market Management 10th Edition David A. Aaker
Test bank Strategic Market Management 10th Edition David A. Aaker
Table of contents
Chapter 1 – Strategic Market Management: An Overview
Chapter 2 – External and Customer Analysis
Chapter 3 – Competitor Analysis
Chapter 4 – Market/Submarket Analysis
Chapter 5 – Environmental Analysis and Strategic Uncertainty
Chapter 6- Internal Analysis
Chapter 7 – Creating Advantage, Synergy, and Strategic Philosophies
Chapter 8 – Alternative Value Propositions
Chapter 9 — Building and Managing Brand Equity
Chapter 10 — Toward a Strong Brand Relationship
Chapter 11 — Energizing the Business
Chapter 12 — Leveraging the Business
Chapter 13 — Creating New Business
Chapter 14 – Global Strategies
Chapter 15 — Setting Priorities for Businesses and Brands—The Exit, Milk, and Consolidate Options
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