Test bank Strategic Market Management 10th Edition David A. Aaker

Test bank Strategic Market Management 10th Edition David A. Aaker

Table of contents

Chapter 1 – Strategic Market Management: An Overview

Chapter 2 – External and Customer Analysis

Chapter 3 – Competitor Analysis

Chapter 4 – Market/Submarket Analysis

Chapter 5 – Environmental Analysis and Strategic Uncertainty

Chapter 6- Internal Analysis

Chapter 7 – Creating Advantage, Synergy, and Strategic Philosophies

Chapter 8 – Alternative Value Propositions

Chapter 9 — Building and Managing Brand Equity

Chapter 10 — Toward a Strong Brand Relationship

Chapter 11 — Energizing the Business

Chapter 12 — Leveraging the Business

Chapter 13 — Creating New Business

Chapter 14 – Global Strategies

Chapter 15 — Setting Priorities for Businesses and Brands—The Exit, Milk, and Consolidate Options